Jerome Seidita

Co-founder & CEO at Friday Factory
  • City
    Taipei, Taiwan
  • email
    jerome.seidita@gmail.com

technical skills

Php / Mysql
iOS application development
UI / UX

management

Problem solving and Decision making
Planning
Communication

what i do

UX

Put myself in the users shoes and imagine awesome products.

Mobile

Passionated by mobile and connected devices.

Strategy

Plan and execute your ideas into real products.

coding

Started learning how to code at the age of 12 from books.

interests

Traveling
Cinema
Food
Music
Mobile
Coding

experience

  • Co-founder & CEO

    Jan 2020 - Today Friday Factory, Singapore

    Building cloud-based solutions for the travel industry.

  • Head of Mobile

    August 2016 - present GoQuo, Malaysia/Taiwan

    Leading a multicultural team of software engineers, designers and project managers in SEA, focusing on airlines world class mobile applications portfolio. Projects include applications for Thai Lion Air, Malindo Air, Bangkok Airways, Lion Air, Batik Air, Cobalt Air and Nok Air mobile website.

  • Mobile Commerce Director

    Jan 2011 - July 2016 Nok Airlines, Thailand

    Overall responsibility for Nok Air’s activities on mobile applications and mobile website. Plan and achieve mobile KPI’s. Conceptualise and write business requirements mobile updates.

    Closely coordinate with IT team to ensure mobile projects are implemented efficiently. Supervise external development resources. Coach and guide mobile team. Monitor reports and take actions. Ensure all design elements are in-line with Nok Air’s corporate identity.

    Continuously improve Nok Air’s mobile solutions. Ensure all mobile content is accurate, relevant and up to date. Test development/production applications and mobile website until final functional versions. Write updates description for stores, internal communication, call center, social media and update company legal documents.

    Launch dynamic packaging website and coordinate integration with existing Nok Air channels (Nok Holidays).

  • Digital Marketing Intern

    2010 Wall Street Institute, Thailand

    Development of an intranet, social media monitoring, digital marketing research, leads acquisition improvements, discovery of Thai market and management.

  • Marketing and Sales Intern

    2009 Ludo's Travel, France

    Development of new website and intranet, online advertising, emailing campaigns, loyalty and prospection of new clients in Europe.

  • Marketing Assistant Intern

    2008 Fragonard Perfume Factory and Museums, France

    Prospection of tour operators and travel agencies in emerging markets. Direct marketing actions in strategic areas.

education

  • Swift Apple Certified Training

    2015 Apple, Thailand

  • Bachelor in Management, Marketing and Entrepreneurship

    2007 - 2011 Espeme Graduate School of Business, France

  • Exchange program in Business

    2009 - 2010 Assumption University, Thailand

  • iOS Development Course

    2012 The Pragmatic Lab, Singapore

Events

Will be a speaker at the Aviation Festival Asia in Singapore on 21-22 February 2017.
Was a round table speaker at the Aviation Festival Asia in Singapore on 23-24 February 2016.
Interview about mobile payment with Airline Information: To what extent is your travel being simplified and how comfortable are you spending via apps? Any anecdote that you would like to share while conceptualizing and designing apps and mobile website for Nok Airlines?...
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